Free Banner Services

The following is a roundup of free banner services to promote your site, as well as free banner designers and other banner resources on the Web.

• GSAnet.com - Banner services are a dime a dozen these days, but if you're looking to get the most exposure for your Web site, GSAnet.com is hard to beat. This service offers you some of the best ratios of any major link exchange. If you display their banner at the top of your site, you'll get an impressive 1-to-1 ratio of displays for your banner.
  


• Banner Power - New banner service that allows you to either earn advertising credits or cash. Their banners are a larger-than-usual 468 by 60 pixels. (Animation is OK, but the size should not exceed 11,000). Each time you display two banners, a banner promoting your site will be displayed on another member's Web site.
  


• 123Banners - An up-and-coming link exchange with around 4,000 members. The concept is simple: by joining, you agree to display advertising banners for other members, and they agree to display banners for you. You can decide what type of sites to advertise on and advertise for so you don't need to worry about inappropriate material showing up on your pages. You get one exposure of your banner for every two banners displayed on your site (similar to Link Exchange).
  


• LinkTrader - This banner exchange offers a higher-than-average 70-to-30 ratio. Banners must be 400 by 50 pixels. results with this banner service were less than ideal. Despite the higher ratio, we had few hits through LinkTrader than through Link Exchange, using the same banner. Your own mileage may vary. Incidentally, LinkTrader recently began offering free E-mail accounts, as well.